Utilizing knowledge of the Competition

Here are the questions you'll have answered...

• Who is the competition?
• What does the competition have verses our offering?
• How do I guide the conversation in the optimal way?

Here's what you'll learn how to do...

• Leverage your support team to be the experts.
• Use the Competitive Analysis to become familiar with the competition's benefits and disadvantages.  
• Explain to customers what is and is not included in their subscription. 
• Put customers first in order to reap the benefits later.